Job Description

Value Logistics Vacancies – Sales Representative

Sales Representative – Value Logistics

Purpose of the Role
The Sales Representative is responsible for identifying, acquiring, growing, and retaining key customers within the Free State region. This role focuses on building strategic customer relationships across spaza shops, forecourts, and wholesalers, driving sales and margin growth, and managing debtor performance within the customer portfolio.

Key Responsibilities

Customer Acquisition & Growth

• Identify and onboard new customers within the assigned region in line with monthly and quarterly targets

• Grow and retain the existing customer base to achieve or exceed sales volume and margin objectives

• Expand product penetration by introducing new lines and value-added solutions

Relationship Management & Customer Service

• Build and maintain strong, long-term customer relationships through regular engagement

• Conduct a defined number of customer visits per week, including order-taking and product presentations

• Deliver high service levels by resolving customer queries within agreed turnaround times

• Monitor customer satisfaction and report feedback to management for continuous improvement

Sales Execution & Performance Management

• Execute sales strategies, promotions, and marketing campaigns aligned with business objectives

• Track and report campaign performance and sales results accurately

• Ensure consistent achievement of agreed KPIs and sales targets

Credit & Debtors Management

• Manage customer credit responsibly to maintain debtor days within agreed limits

• Drive on-time payments and support effective debt control within the customer base

Minimum Requirements

• Grade 12 (Matric)

• Minimum of 5 years’ sales experience within the FMCG environment

• Proven success as a Sales Representative with a strong performance record

• Excellent verbal and written communication skills

• Valid driver’s license with willingness to travel extensively

• Proficient in CRM systems, Microsoft Office, and mobile sales technology

Skills & Competencies

• Strong understanding of FMCG market dynamics

• Proven selling and deal-closing ability

• Excellent negotiation and influencing skills

• High resilience and persistence in achieving targets

• Active listening with a customer-centric approach

• Clear, confident, and professional communication

• Ability to build and sustain strong business relationships

• Entrepreneurial mindset with a proactive, opportunity-driven focus

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