Job Description

value logistics – Forecourt Sales Representative

Forecourt Sales Representative – Value Logistics

Purpose of the Role

The Forecourt Sales Representative is responsible for driving sales growth within petrol station forecourts and convenience retail outlets. This role requires strong knowledge of forecourt operations, excellent relationship management skills, and the ability to perform effectively in fast-paced, high-volume environments with frequent stock turnover.

Key Responsibilities

• Develop and expand customer accounts within the forecourt and convenience retail segment, focusing on beverage and snack categories
• Manage and promote private label product ranges
• Deliver high-frequency service to ensure consistent product availability and strong merchandising standards
• Build and maintain effective relationships with site managers and forecourt staff
• Monitor stock levels and coordinate timely replenishment to prevent stock shortages
• Execute promotional campaigns and ensure effective point-of-sale implementation
• Track SKU performance, particularly fast-moving items, and recommend product assortment improvements
• Provide insights into consumer purchasing behaviour within the forecourt environment
• Conduct visits in line with route plans, prioritizing forecourt outlets and adhering to delivery schedules
• Support credit control processes and reconcile on-site payments where required
• Prepare and present detailed reports on sales activities and forecourt channel performance

Minimum Requirements

• Grade 12 (Matric)
• 5–10 years of relevant sales experience
• Minimum of 3 years’ experience within forecourt or convenience retail sales
• Proven track record of sales performance over the past 12 months
• Strong communication skills

Skills Requirements

• Solid understanding of sales processes with a willingness to learn and adapt
• Confidence and drive to succeed in a fast-paced sales environment
• Strong sense of accountability and responsibility
• Resilience and ability to deliver consistent service under pressure
• Active listening skills to understand customer needs
• Strong interpersonal and relationship-building abilities
• Entrepreneurial mindset focused on continuous improvement
• Proficiency in Microsoft Office and handheld sales devices

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